Nagpur :- In pursuance of the Digital India vision of Prime Minister Narendra Modi, the Confederation of All India Traders ( CAIT) is already conducting a national campaign to digitise the trading community and under this flagship program, the CAiT today organised a Traders Conference at Nagpur today where the knowledge to grow business through whatsap business app was imparted and traders were encourage to align themselves with whatsap business application. Beside prominent trade associations of the city, a large number of young and women entrepreneurs also attended the event.
CAIT National President B C Bhartia & Secretary General Praveen Khandelwal said that in an effort to empower small businesses across the country, Confederation of All India Traders (CAIT) and Meta are expanding their ‘WhatsApp Se Wyapaar’ program to digitally train and upskill 1 crore local traders on the WhatsApp Business App. The partnership’s goal is to localize digitization efforts to unleash growth opportunities for businesses with hyper-local digital trainings in 11 Indian languages across all 29 Indian states.
Leveraging it’s wide network of 40,000 trade associations and 80 million traders across India, CAIT will conduct a series of workshops designed to provide comprehensive digital and skill training to equip businesses with essential knowledge to help digitize their storefront and build their ‘digital dukaan’ on the WhatsApp Business App, including educating them on the tools and features available on the app like Catalog, Quick Replies, Click to WhatsApp Ads, that make it easier for small businesses to connect with their customers efficiently.
Bhartia & Khandelwal said that over the years, the WhatsApp Business App has provided micro, small businesses and solopreneurs across India a democratized gateway to discover new markets and serve their customers, along with building a professional digital identity for their business. This partnership is another step in empowering the thriving trade community by enabling them to deliver to new age consumer requirements by adapting to and adopting technology levers to India’s socio-economic development.
Bhartia & Khandelwal said that with rapidly evolving business needs, technology can be a significant enabler for growth. We believe that with the right tools to upskill themselves, traders across India can benefit from learning newer ways of growing their businesses. The reach and success that the WhatsApp Business App can offer are unparalleled. We are excited to expand our partnership with Meta on ‘WhatsApp Se Vyapaar’ program, which is designed to upskill 1 crore traders across 29 states in India. This partnership will help traders and businesses build a more comprehensive customer base, scale their business, and contribute even further to India’s growing digital economy.”
Bhartia & Khandelwal further said that the partnership will also accelerate CAIT’s digital skilling charter for the trading community by giving 25,000 traders access to the Meta Small Business Academy. A certification by Meta Small Business Academy will especially help new entrepreneurs and marketers gain critical digital marketing skills to grow on the Meta apps. To enable the program to reach MSMEs across India, the course module and the examination are available in seven languages – English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu.
Trade leaders of city prominently present were Gopal Agarwal, Kishore Dharashivkar, Nikhilesh Thakkar, Prabhakar Deshmukh, Ahuja, Dhyaneahwar Rakshak, Anil Ahirkar, Ramavtar Totla, Swapnil Ahitkar, Farookh Akbani, Anil Nagpal, Nikunj Dayma, madhusudan Trivedi, Goldi Tuli, Govind Patel, Jyoti Awasthi, Jaya Sheikh, Sanjivani Choudhary, neetu Naik, Rupa Nandi, Jayshree Gupta,
Informs Secretary Vinod Gupta
