– Nagpur will now experience the finest of India’s weaving clusters and designs under one roof!
Nagpur :- Taneira, the Indian ethnic-wear brand from the house of TATA, has expanded its footprint in Maharashtra with the launch of its first store in Nagpur and fifth in the state. Spread across 2700 sq. ft., the store located at Kingsway, Station Road, was inaugurated by Nitin Gadkari, Minister for Road Transport and Highways, Government of India, Anirban Banerjee, Retail Head, Taneira and Niraj Bhakare, Regional Business Head, West, Titan.
Following the successful launch of Taneira stores in Mumbai and Pune, the brand has met with an overwhelming response for its exceptional range of handcrafted ensembles. With the growing prominence of Nagpur as a textile centre and a popular shopping destination for connoisseurs of Indian weaves, the brand has set its first store in motion to make its mark in the city.
Nestled within a historic edifice, the store boasts a rich cultural amalgamation, blending the age-old Victorian architectural style with the celebrated tribal artistry of Maharashtra – the Warli Paintings. These indigenous artworks are a veritable tribute to the region’s distinctive cultural and artistic heritage.
With an ambience that exudes refinement and elegance, the store offers a seamless fusion of classic and contemporary ensembles. The eclectic range of artisanal, hand-woven sarees, blouses, ready-to-wear, and unstitched kurta sets is crafted with pure and natural fabrics, catering to the discerning customers’ needs. In essence, Taneira Nagpur presents a unique blend of tradition and modernity, harmoniously entwined in its carefully designed and curated collections, promising a shopping experience that is both captivating and unforgettable. The store delivers on the promise of India under one roof through an assortment of regional signatures such as Paithanis and Maheshwaris and iconic weaves such as Kanjeevarams, Banarasis, South Silks, Chanderis, Ikkats, Patola, Jamdanis and Tussars including revival designs. 
Speaking at the launch, Nitin Gadkari, Minister for Road Transport and Highways, Government of India, lauding the brand’s efforts to promote Indian handicrafts said, “I am delighted to launch Taneira’s first store in Nagpur and congratulate them on their work with weavers across the country. It is heartening to see Taneira, a Tata Brand take the lead in promoting our rich textile heritage and empower local artisans.”
Speaking about the launch, Anirban Banerjee, Retail Head, Taneira, said, “We are pleased to announce the launch of our first store in the Vidarbha region of Maharashtra. We bring to Nagpur, a handpicked selection of the finest handmade weaves and the splendour of India’s bountiful textile tradition in all its glory. With this store, we aim to delight patrons in the region by offering them a thoughtfully curated selection of authentic weaves and differentiated designs, making it the go-to destination for all occasions”.
To celebrate the launch, Taneira is offering an inaugural Gold Coin Offer from 29th April to 3rd May 2023, wherein customers can avail a 0.2-gram Tanishq gold coin on shopping worth INR 20,000/-.
About Taneira:
Taneira, the women’s ethnic wear brand from Titan, the TATA group company, offers differentiated design sarees, blouses, and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide the rooted yet progressive Indian women with diverse craftsmanship and exclusive crafts and designs. The products cater to everyday fashion and all occasions a woman would want to adorn herself for – festivals, weddings, and special occasions.
In its endeavor to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India. It has also launched the ‘Weavershala’ initiative to modernize the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workspace facilities for the weavers in collaboration with localized weaver-led organizations. Currently, there are ten Weavershalas operations across the country.
Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 42 stores across 22 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at www.taneira.com
